Chiari Jackson

Chiari
Jackson

Brand Strategy Content Storytelling Visibility

Words that reflect your power. Strategy that moves it forward. I help brands, founders, and creatives say who they really are — visually, vocally, emotionally, and strategically.

"I help brands, founders, and creatives say who they really are: visually, vocally, emotionally, and strategically."

Brand & Content
Consultant
Brooklyn, NY · Est. 2024

How I Can Help

Services
01
Fractional Leadership
$5,000–$8,500/mo · 10–20 hrs/wk

Ongoing support for startups and teams who need an embedded brand or content lead. I guide strategy, build systems, and lead execution. Head of Content energy — without the full-time hire.

02
Strategic Consulting
Project-based · $3,500–$6,000

Deep partnership on brand and content challenges. I lead you through discovery, design a roadmap, and equip your team to run with it. High-touch advisor with a Gantt chart.

03
Creative Advisory
$250–$350/hr · or $1,000 / 4 sessions

Lightweight guidance for founders and small teams. Fresh eyes, a north star, honest feedback. Office hours with someone who's done this a few times.

04
Content Studio
From $1,500/mo · or $2,000–$3,000/project

Custom content support for founders and creatives who want to show up consistently — without hiring a full team. Creative partner meets in-house energy.

Strategy
& Soul

With 20 years leading brand and marketing at companies like Justworks, Nike/Converse, and Music Choice, I bring deep cross-industry experience in content strategy, storytelling, and audience growth.

Today, I work at the intersection of strategy and soul — as both a consultant for legacy brands and an intuitive creative partner for soul-led founders.

Great strategy isn't just smart. It's soulful. It resonates. It lands. It feels true.

Engagement Growth 328%
Page-One SEO Rankings 200+
Increase in Digital Reach 157%
Social Audience Grown 2.2M+
Recent Experience
Justworks
Director, Digital & Content Marketing
2021–24
Converse (Nike)
Sr. Manager, Global Brand Marketing
2020–21
Music Choice
Director, Brand Marketing
2016–20
iHeartMedia · MTV
Brand & Content Strategy
Earlier

Kind Words

Testimonials

"Chiari brings a thoughtful, strategic perspective to marketing. She helped us translate a lot of ideas into a clear framework for how we present Loudon online. The playbook she developed gave us real structure around messaging, content and outreach. She's insightful, collaborative and an absolute pleasure to work with."

Alexis Godley
Co-Founder, Loudon Staging
"

One of the biggest assets in the industry and such an uplifting force to work with.

Erika Cespedes
The Hollywood Reporter
"

She brought creativity, enthusiasm and thoughtfulness to everything she did.

Mary Jo Buonaiuto
MTV
"

Chiari creates campaigns that are engaging and sticky. A true leader.

Josefa Paganuzzi
Power 105.1

Portfolio

Selected Work
Brand Stories in Motion
Justworks
Andie Swim Customer Story
Integrated customer storytelling campaign blending editorial, video, and paid content to drive social proof and conversion.
Blog → Video →
Justworks
Juneteenth Black Founder Roundtable
Purpose-driven campaign across blog, YouTube, and Instagram highlighting entrepreneurship, identity, and community impact.
Blog → Video → Instagram →
Converse (Nike)
Converse x Millie Bobby Brown
Directed campaign strategy for a Converse By You product drop with Millie Bobby Brown — 1.2M reach, 511K Reels views, 50.6K new followers.
Teen Vogue → Hypebae →
Music Choice
Artist Social Content
Collaborative social content leveraging artist reach through co-created posts that lived across Music Choice's Instagram and YouTube platforms.
Artist Video 1 → Artist Video 2 →
Brand Stories in Focus
Justworks
Hushed Hybrid
#1 blog performer of the quarter. Strong resonance with SMB audiences — drove significant organic traffic and brand awareness.
Read →
Justworks
Founders City Guide Series
NYC, LA, SF, and Austin guides ranked in the top 10 organic traffic drivers to the Justworks site. Service journalism meets brand storytelling.
NYC → LA → SF → Austin →
Justworks
Kindbody Customer Story
Full-funnel customer storytelling across blog and video, elevating customer voices as a strategic content pillar.
Blog → Video →
Music Choice x Billboard
Hot 100 Festival Partnership
Secured and executed a promotional media partnership including livestreams, snackable digital content, and on-site digital and social media coverage.
Promo Video → Artist Content →

Founder & Small Business Work

Independent Practice
Brand Voice, Content Strategy & Platform Building
Real Estate / Brand Strategy
Content Strategy & Brand Voice
A founder-led luxury staging company with strong work but no marketing infrastructure to support it. No clear voice, no content system, and no strategy connecting their platforms. I built their brand voice from the ground up and developed a multi-platform content strategy across Instagram, LinkedIn, and Pinterest that they could actually sustain. This included a 60-day content calendar, a structured idea bank, a rework of their website case studies to drive conversion, and a segmented email system they could run independently. Since implementing, the founder's LinkedIn presence has grown and the business is now showing up with consistency and intention.
Media & Publishing / Content Strategy
Social Media Strategy & Content System
An established media voice with 40+ years in broadcasting, a literary agent, and a speaking career, with an Instagram presence with room to grow. I worked with her to define a clear voice and expand her platform across LinkedIn and TikTok so it reflected the full scope of who she is now, both as a media figure and a debut novelist. In the first month, LinkedIn impressions grew 1,578%, members reached increased 983%, and 66% of Instagram reel views came from non-followers.
HR Small Business Owner / Brand Voice & Visibility
Brand Voice & LinkedIn Visibility
An HR business owner with over 20 years of experience and almost no digital presence to reflect it. Before we started, her LinkedIn visibility was minimal — 213 impressions over 64 days. I worked with her to define a clear voice, build out her messaging and content pillars, and develop a consistent LinkedIn presence supported by a lead generation asset. Within 90 days, impressions increased to 11,993, reach grew by 6,927%, she gained around 100 new followers, and posts began landing with engagement rates between 6 and 17%. She's now writing and posting consistently on her own, with a voice that feels natural to her and a system she can sustain.

Let's find your real voice and make it impossible to ignore.

You don't need to have it all figured out. You just need to know you're ready to move.

Or DM on Instagram: @chiarified